Social media consulting involves helping businesses and organizations develop and implement effective social media strategies to enhance their online presence, engagement, and achieve their marketing goals. 

A social media audit involves a comprehensive review of an organization's social media presence, including analyzing accounts, branding, content performance, audience insights, and competitor strategies to identify strengths, weaknesses, and areas for improvement. 

Social media management is the process of creating, scheduling, analyzing, and engaging with content posted on social media platforms to achieve specific marketing and communication objectives, optimizing a brand's online presence. 

Social media marketing is using social media platforms (like Facebook and Instagram) to promote a brand, product, or service, build connections, and engage with audiences to achieve marketing goals. 

Community management is a marketing professional responsible for building, growing, and managing an organization's online community through social media and other channels, fostering engagement and building relationships with customers and fans. 

Content photography and short video is created specifically to engage and inform a business's audience on social media platforms, aiming to capture attention, build relationships, and drive engagement through visually appealing, good quality, and authentic content.

Consistent use of logos, colors, and typography across social media platforms helps establish and reinforce a brand's identity

Engaging captions with clear call to action and relevant hashtags. They act as a call to action, provide context, and categorize content, making it discoverable to a wider audience.